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Doc Sheldon

I'm Doc Sheldon, a semi-retired business consultant turned SEO. Content strategy is my main specialty, but I do provide many other SEO services from Top Shelf Copy.

Doc Sheldon has been writing professionally for nearly 40 years, at one time owning and publishing both weekly and monthly magazines. He has published one book and thousands of articles in his pre-Internet career, and has published five ebooks, as well. He also writes for Search News Central and Search Engine Watch, and he guest-posts on various industry blogs. He's also a co-founder of several community websites, including SEO Company Directory, the Droidoo network and Used Cars 4 Sale.

Doc Sheldon's Background

Doc Sheldon's Experience

General Manager at Quality Laminates de Mexico, S.A. de C.V.

August 2005 - September 2008

General Manager of a contracting firm operating in Southern California, coupled with a manufacturing facility located in Tijuana, BC, Mexico. I set up this "maquiladora" in support of a San Diego based C-6 contractor, acquiring all permits, licenses and contracts for import/export of raw materials and finished goods. Managed the manufacturing plant, while simultaneously managing all aspects of the contracting business. Generated cost proposals, drawings and contracts, administered all accounting and legal functions and spearheaded all marketing efforts. Successfully relocated all fabrication operations to the Mexico facility, while maintaining quality and delivery goals of zero defects and on-time delivery/installation.

Plant Manager at Dynamic Cooking Systems

April 2003 - January 2004

As part of the turnaround team, managed all production of a high-end commercial and residential range and grill line, in a 330,000 sq.ft. manufacturing facility, with 760 employees, and annual sales of $110 MM. Reduced payroll by over $2MM, and increased production by 23%; reduced turnover by 13% and shortened lead-time from 4.5 months to 2 weeks. Assisted in transitioning the company through restructuring, prior to sale to off-shore interests.

Operations Manager, Puntomex Intl. at Fiskars Brands

March 2001 - April 2003

Managed all aspects of Mexico-based manufacturing plant for Fiskars Brands, Inc. Had P&L responsibility for operation which included injection molding, assembly, printing, grinding, sharpening, etching and packaging, as well as a separate industrial sewing division. Performed feasibility study on establishment of a new operation in South America.

Corporate Facilities Manager at Compass Plastics Technology/AB Plastics

August 1994 - February 1999

Managed the design, planning, construction and maintenance of all assets for the corporation (San Jose, CA; Gardena, CA; Tijuana, MX; Mexicali, MX). Negotiated and administered all off-site leases, outside service contracts, and construction contracts, ensuring compliance with all applicable laws, codes, and engineering standards. Set corporate facilities’ goals and administered capital funds. Selected by CEO as General Manager for two new plants under acquisition in Mexicali. Designed, negotiated, and supervised fast-track construction of: 90,000 sq. ft. plant in Mexico 65,000 sq. ft. expansion of Tijuana facility 3,000 sq.ft. office expansion 75,000 sq.ft. warehouse addition Achieved and maintained: 97% equipment availability to schedule reduced departmental costs by 20% cut MTTR on production equipment by over 25%. realized annual savings of $180,000 - $200,000 via energy savings, rebates, and recycling reduced annual HAZMAT disposal costs by more than 42%.

Co-founder at Top Shelf Copy

November 2011

Full Service SEO and Internet Marketing Agency, specializing in Content Strategy, SEO, Web Development, Linkbuilding, SEO Copywriting, Online Reputation Management, Paid Advertising and Social Media Management.

Co-founder at Droidoo

August 2011

Droidoo is a rapidly expanding network of specialized sites, presently providing a marketplace for high quality images and ebooks and currently forging into other specialty areas.

Co-founder at Lesson Group

July 2011

Lesson Group is a repository of high quality text and video tutorials and ebooks, geared to various aspects of internet-related activities.

Co-founder at SEO Company Directory

March 2011

SEO Company Directory is a manually-reviewed, free directory to facilitate businesses choosing an SEO service provider. Searchable by location, specialty or company name.

Founder and Co-owner at Doc Sheldon's Clinic

June 2010

Content Strategy and SEO copywriting agency for the internet and print media. Tools, tips, tutorials and opinion for SEO/SEM practitioners.

Doc Sheldon's Education

Canterbury University

1994 – 2001


Concentration: Electrical Engineering/Business Management

Doc Sheldon's Interests & Activities

Technical SEO, such as RDFa, HTML5+CSS3,, Semantic Web, Usability and Accessibility, etc.

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