Co-founder at Top Shelf Copy
Full Service SEO and Internet Marketing Agency, specializing in Content Strategy, SEO, Web Development, Linkbuilding, SEO Copywriting, Online Reputation Management, Paid Advertising and Social Media Management.
Co-founder at Droidoo
Droidoo is a rapidly expanding network of specialized sites, presently providing a marketplace for high quality images and ebooks and currently forging into other specialty areas.
Co-founder at Lesson Group
Lesson Group is a repository of high quality text and video tutorials and ebooks, geared to various aspects of internet-related activities.
Co-founder at SEO Company Directory
SEO Company Directory is a manually-reviewed, free directory to facilitate businesses choosing an SEO service provider. Searchable by location, specialty or company name.
Founder and Co-owner at Doc Sheldon's Clinic
Content Strategy and SEO copywriting agency for the internet and print media. Tools, tips, tutorials and opinion for SEO/SEM practitioners.
General Manager at Quality Laminates de Mexico, S.A. de C.V.
August 2005 - September 2008
General Manager of a contracting firm operating in Southern California, coupled with a manufacturing facility located in Tijuana, BC, Mexico. I set up this "maquiladora" in support of a San Diego based C-6 contractor, acquiring all permits, licenses and contracts for import/export of raw materials and finished goods. Managed the manufacturing plant, while simultaneously managing all aspects of the contracting business. Generated cost proposals, drawings and contracts, administered all accounting and legal functions and spearheaded all marketing efforts. Successfully relocated all fabrication operations to the Mexico facility, while maintaining quality and delivery goals of zero defects and on-time delivery/installation.
Plant Manager at Dynamic Cooking Systems
April 2003 - January 2004
As part of the turnaround team, managed all production of a high-end commercial and residential range and grill line, in a 330,000 sq.ft. manufacturing facility, with 760 employees, and annual sales of $110 MM. Reduced payroll by over $2MM, and increased production by 23%; reduced turnover by 13% and shortened lead-time from 4.5 months to 2 weeks. Assisted in transitioning the company through restructuring, prior to sale to off-shore interests.
Operations Manager, Puntomex Intl. at Fiskars Brands
March 2001 - April 2003
Managed all aspects of Mexico-based manufacturing plant for Fiskars Brands, Inc. Had P&L responsibility for operation which included injection molding, assembly, printing, grinding, sharpening, etching and packaging, as well as a separate industrial sewing division. Performed feasibility study on establishment of a new operation in South America.
Corporate Facilities Manager at Compass Plastics Technology/AB Plastics
August 1994 - February 1999
Managed the design, planning, construction and maintenance of all assets for the corporation (San Jose, CA; Gardena, CA; Tijuana, MX; Mexicali, MX). Negotiated and administered all off-site leases, outside service contracts, and construction contracts, ensuring compliance with all applicable laws, codes, and engineering standards. Set corporate facilitiesâ goals and administered capital funds. Selected by CEO as General Manager for two new plants under acquisition in Mexicali.
Designed, negotiated, and supervised fast-track construction of:
90,000 sq. ft. plant in Mexico
65,000 sq. ft. expansion of Tijuana facility
3,000 sq.ft. office expansion
75,000 sq.ft. warehouse addition
Achieved and maintained:
97% equipment availability to schedule
reduced departmental costs by 20%
cut MTTR on production equipment by over 25%.
realized annual savings of $180,000 - $200,000 via energy savings, rebates, and recycling
reduced annual HAZMAT disposal costs by more than 42%.